Product Labels, Brochures, & Promotional Assets
The Challenge |
The art department is tasked with designing new product artwork and creating all supporting material for the marketing team. Weekly and quarterly promotional material needs to reach the audience in a highly impactful way.
My Roll |
Strategize with the marketing directors to design themes for each promotion, weekly newsletters and create themes for our annual conventions. When a new product is introduced the team and I will come up with a concept, incorporate the brand identity and design artwork for the labels. I took the lead on these projects here.
The Results |
The creation of new icons and supplementary elements expanded the brand identity. A fresh color pallet was introduced for the convention shows.